Hug Cushion


*All the profits made by Hug Cushion will be devoted to the care and protection of children with Autism Spectrum Disorders.

April 2nd-World Autism Awareness Day.

To Hold the Kids with ASD Close

To Show Our Awareness Of Autism

HUG CUSHION: hold the kids with ASD close

grado is launching our non-profit new product, Hug Cushion, to show our awareness of children with Autism Spectrum Disorders(ASD). This special design was made with Xingchuangkeji Art Institute, which has been aiming to help relieve ASD symptoms through art training and artistic creation. grado is devoting all its profits from Hug Cushion to the care and protection of children with ASD.

Do you have any idea that:

1 in 68 children have ASD in China.

1 in 160 children have ASD around the world.

They are never far from every single one of us, but we are all likely to ignore them like we might indeliberately ignore other disabled people's needs. People with ASD suffer from epilepsy, depression, anxiety, attention deficit, hyperactivity disorder, challenging behaviors such as difficulty sleeping, and self-injury. World Autism Awareness Day is internationally recognized and observed on every April 2nd to call for more attention and support to this group.

Fabric selection

The designer chose a grainy yet wonderfully soft fabric to bring that warm, embracing back into people's lives. Because this product is intended for use, the chosen style will make them curious about its potential. With that in mind, careful selection was an absolute necessity, and this fabric was the perfect choice.

Various usage scenarios
The unique shaping of the Hug Cushion will take your experience with it to the next level! Not only can it hold and support you, it can be turned into a waist supporter or even a nap cushion - the possibilities are endless! Discover the pleasure of Hug Cushion today!

grado, a design brand that always delivering warm values ​​through its products, made a revolutionary cooperation with Xingchuangkeji Art Institute. However children with ASD are inclined to reject cuddles for pathological reasons. “Hug”, as a significant form of endearment universal in most human communities, conveys a profound meaning of building up interpersonal connections, or emotional bonds.

grado's designer Yonah Yu tried to design a cushion in the shape of two arms holding tight and two big hands, with patterns collected from 3 paintings of children with ASD. grado is launching this new product as a non-profit and devoting all its monetary gain to supporting ASD patients.

Hug Cushion is a 180cm long pillow that can provide a comforting embrace when you need it most. Its figurative hands wrap around your body like a warm hug, giving you a sense of security and solace. With its length, it is easy to cuddle up and rely on it for an impulsive sense of comfort. Let Hug Cushion be your confidante when you feel alone - it's always there to welcome you with open arms!

Hug Cushion Inspiration:

  1. “Big Hands”: Translate the “big hands” into an abstract toss cushion in minimal design language, bringing about playfulness and warmth.
  2. Versatile Options: Serve as headrest, backrest, pillow, or toss cushion, meeting various needs.
  3. Unique Pattern: Collect unique printings from children with ASD, showing an odd but whimsical look.

Common people would find it difficult to communicate with one with ASD. Painting, however, might be the only smooth communication tool for us to get a knowledge of what they're thinking about, and how they understand the world. Without the barrier of language use, children with ASD could feel free to express themselves through artistic creation. To see these odd but whimsical patterns on the Hug Cushion means to observe the world from a disparate vision of ASD. Instead of a physical hug, this artistic connection is more of a spiritual hug.

Invisible zipper

During normal use, the invisible zipper installed inside is almost invisible.Let the pure beauty of the pillow not be destroyedThe user experience is also improved Experience a design that looks sleek and sophisticated, with no visible zippers to take away from its stunning aesthetic. Enjoy a superior user experience with this contemporary design.

This cushion core is stuffed with PP cotton (also referred to as doll cotton)! Fluffy and plump, light and velvety, it holds its shape excellently. Whether you hug it or lean on it, the cushion core will distribute even pressure, never allowing it to be misshapen.

Disabled or not, we are all born to be equal, with equal dignity, equal rights, equal freedom to express, and equal value to be cared for and loved. This is exactly what grado tried to convey in its Hug Cushion. All the profits made by this new product are promised to help ASD patients in need.

color: Color-102